DocGrow initiated the first ever marketing campaign for New York Veincare, a full service vascular practice located in New York City. We use the marketing theme "Don’t Hide Your Legs" in print, the Internet, direct mail and office literature to emphasize the tangible benefits patients get from the practice’s medical and surgical procedures and its mission to restore normal cosmetic appearance and vascular function as much as possible for each patient’s particular varicose vein and spider vein problems. In addition, "Don’t Hide Your Legs" also emphasizes the relief patients can get from any emotional suffering and embarrassment they may feel because of their unattractive and unwanted varicose vein and spider vein conditions.